Virgin Atlantic
Enhancing Virgin Atlantic’s checkout experience
- Senior Product Designer
I create strategically led, user centred experiences that drive brand alignment and innovation, transforming business needs and customer insights into engaging UI solutions.
A selection of some of my recent projects that educate, engage and inspire audiences through natural interaction
Many of the optimisation ideas Dylan came up with at Virgin Atlantic Holidays performed well in our A/B tests and have since been implemented, and as a company we are now reaping the revenue benefits.
Over the last 18+ years, I have forged a reputation for creating highly effective digital solutions for top UK brands.
Extensive research, in-depth analysis, and careful planning ensures a relevant experience to users across touchpoints.
Blending experience, creativity, and a deep understanding of technology to define and improve your digital footprint.
Embracing creativity, collaboration, and out-of-the-box thinking to deliver impactful and original work.
Defining the core design framework for establishing ideas and how they will be expressed visually.
Analysing data to reveal patterns of behaviour, support decision-making, and inform conclusions.