PROCESS - How I work

Kicking off a new project is as much about communicating with the client and understanding their goals and product strategy, as it is their customers needs. I am always keen to identify the opportunities for a client's new product. Every project is different but this can include organising a workshop, inviting key business stakeholders, creating a UX canvas to outline the project and creating a journey map to prioritise key deliverables and timings.

Competitive benchmarking, customer analysis through creation of personas are just some of the ways to research the market and customer needs. Concepting and user experience form part of the design phase.

According to the scale of the project, this can involve conducting user testing, customer journey mapping, wireframes, early sketches and designs, prototyping and testing.

On then to the visual design where I create branding, visuals aesthetics, user interfaces, key layouts, colour palette and initial style guide direction. From here, hi-fidelity prototypes, site architecture and general functionality of the product can be created.

Then, I team up with others to build a product that solves real problems.

Even after the product is launched, my work isn't done — I often loop back to earlier stages as new insights emerge, whether through testing or user feedback.