PROJECTS - Problem solving is at the heart of what I do

Virgin Atlantic wanted to improve their online checkout experience by creating a more cohesive and trustworthy journey that aligned their different brands and third-party payment providers. The goal was to reduce drop-off rates and increase conversions by ensuring a seamless, consistent experience that adhered to Virgin Atlantic’s design system.

Sage, a global leader in cloud-based business management software sought to launch a Security and Privacy Trust Hub to enhance customer trust and communicate its commitment to data protection.

In 2022, Virgin Holidays, like many companies in the travel and tourism industry, faced significant challenges during and after the COVID-19 pandemic. With travel restrictions, economic uncertainties, and changing customer behaviour, the company needed to evolve to reclaim its market position and reconnect with its customer base—especially when it came to Disney holidays, which were a key part of its portfolio.

In 2020, Nissan paired the launch of its first all-electric SUV, the Ariya, with its first new logo in 20 years — a single moment meant to signal a shift toward advanced technology and seamless digital experience.

I owned the customer journey that had to carry that promise: from the reimagined browse page, through an updated configurator, to a clear final action — across markets with very different technical constraints and brand expectations.